Top emerging trends influence the growth of the packaging industry

Muthukrishnan
4 min readNov 18, 2020

Scope of the global Packaging industry

Packaging means wrapping of products to make them safe during the time of transportation, distribution, storage, sale and use through air and water. It can also be defined as creating, manufacturing, wrapping or boxing the products for consumer, industrial and other establishments. The packaging plays a vital role in all the industries and manufacturing sectors.

The global packaging industry is valued at USD 869.013 billion in the year 2019 and expected to reach USD 1183.399 billion by 2026 with the CAGR of 4.51%. The Smithers Pira organization have estimated that the demand for the world packaging industry will reach $1.05 trillion by 2024.

In the past few years, the packaging industry has regained its strength and rapidly evolving. Every individual across the world started to purchase the products online than visiting a store. Besides E-commerce, the packaging industry also depends on the other industries like healthcare, food and consumer goods.

New packaging trends are emerging in these sectors. Moreover, the packaging industry also depends on the changing requirements of the customers. So, let us see the emerging packaging trends which influence the growth of the packaging industry.

Digital printing design

Digital prints show a significant revolution owing to digital printing applications. It is one of the prominent technology for packaging and labels which improves the workflow, enables innovative and quicker marketing. It transforms the packaging with the custom variations and also creates a positive impact on the customers.

Corrugated Packaging

The corrugated packaging market is growing rapidly with the evolution of e-Commerce and developments in digital printing technologies. With its sustainable qualities and stable structure, the organizations can meet the recycling targets and reduce the amount of waste produced. It helps the brands to meet the consumer demands with environmentally packaging solutions.

Smart packaging

Smart packaging links the physical world to the digital world. It refers to the packaging systems with the embedded sensor technology that can be used with food, pharmaceuticals and other products. Smart packaging is of two types, active and intelligent packaging. Both packaging types are used to monitor the freshness of the products, display the clear and quality information and also improves the product and consumer safety.

Recyclable packaging material

Finding the environment-friendly alternative to traditional products are increasing these days. There are many bio-degradable and recyclable packaging materials available to reduce the amount of waste. Paper, cardboards, corn starch, bubble wrap and Bio-degradable plastics are the packaging materials play a vital role in the packaging industry to preserve the environment.

Minimalist packaging

The motto of minimalism is ‘omit unnecessary things’. It plays an important part in the packaging sector in 2020. The minimalism in packaging design shows the precise and highly focused type of design which conveys the brand message in a clean, clear and concise way. As consumer believes that minimalist packaging is more environmentally friendly than engineered packaging.

Conclusion

The growth of online sales is an important key factor in the demand for packaging materials. The success and popularity of online shopping depend on a safe and secure shipment of products. It makes online retail companies use the environment friendly and smart packaging products. The top packaging companies are expected to launch new techniques in packaging to meet the various environment and customer aspects for online shopping shipments.

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